Better Than the Purple Pill

When it comes to talking with patients about their diagnosis, how much of the information do you think actually gets absorbed? Let's just agree on ten percent. Sounds about right if you’re one of the many physicians (and who isn't) taking the time to explain a diagnosis only to discover that same patient called back hours later asking..."what do I have again?"

"Everytime I step into a doctor's office my IQ drops 50 points." 

Well, Carla Schwalm, MD, couldn't take it anymore (our words, not hers). So what did she do? She and her team created a simple purple tool that even Barney would be proud of. This little purple piece of paper not only eliminated all their rework, but fully engaged their patients in the process. See how Dr. Schwalm is making the first conversation stick in this Impact Story.